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TemplatePMAPM

PM Case Study Template

A structure for turning internships, projects, and founder work into product management case studies.

Case study structure

Use this for each portfolio project.

1. Context

What was the environment? Who was involved? Why did the problem matter?

2. Problem

What user or business pain existed? What evidence showed it was real?

3. Users

Who were the users and stakeholders? What did each group need?

4. Constraints

What time, technical, data, organizational, or adoption constraints existed?

5. Product decisions

What did you choose to build and why? What alternatives did you reject?

6. Execution

What did you personally do? Be specific.

7. Impact

What changed? Use metrics if verified. Use qualitative results if metrics are not available.

8. Reflection

What would you do differently? What did you learn?

9. Interview story version

Convert it into Situation → Task → Action → Result.